Partnership Programme

Sales Excellence in the German Market 

Sales Excellence in the German Market is a cooperation between IHK-Exportakademie and German Foreign Trade Chambers (AHKn)

Register now: Sales Excellence in the German Market | Kurse (ihk-exportacademy.com)

The IHK Exportakademie and the AHKn have partnered to deliver a seminar program designed to prepare companies for successful entry into the German market. This cooperation combines the perspective from inside and outside of Germany to offer participants practical tools and strategies for their international business expansion.

Expert Insights on International Trade:
The seminar features international trade experts who provide participants with essential strategies and tools for navigating the German market.

Target Audience:
The program is intended for prospective managers and decision-makers responsible for internationalization, equipping them with the knowledge needed to lead successful business ventures in Germany.

Focus on Business Location and Culture:
The seminar also addresses key aspects of the German business culture. This includes cultural differences, motivational profiles, and client buying behaviors.

Sales Partner Management:
The seminar includes detailed information on finding, motivating, and managing sales partners in Germany, structured into three steps:

• Adjusting the Business Model
• Preparing a Partner Profile
• Optimizing Cooperation

The collaboration between IHK Exportakademie and AHKn provides a structured approach to international business expansion. Through this seminar, companies gain valuable insights and practical strategies for entering and succeeding in the German market.